I have a bose soundlink color 1st generation. I pressed by mistake the aux and play/pause button and the speaker died. Tried the factory reset with aux and volume down for 10 seconds, shipping mode, trying different usb cables chargers, but nothing worked. I plugged it to the computer and it was recognized as a usb device but still nothing worked. I went to bose update webpage and recognized the device but speaker was up-to-date. I typed the on the keyboard the keys A,D,V and arrow up and down and the update option showed on the webpage. Did the update and speaker came back to life. I'm very thankful to everyone here I really appreciate it. Its funny how my speaker died on Black Friday but didn't have to buy a new one lol.