The Apple Watch fits snugly and securely around your wrist—a convenient location to keep your most important information just an arm gesture away.

But at the same time, the Apple Watch manages to remain unobtrusive; it doesn't bother you with unnecessary information or notifications—prioritizing what you need, ready when you need it.

We're already starting to get a feel for the level of craftsmanship and care that went into the design of this incredible piece of technology. The anodized aluminum buckle perfectly matches the smooth, chamfered display bezel.

Show your friends that you Think Different with the strikingly colorful hands, carefully selected to be as different from each other as they are from conventional watch hands—making reading the time (to the nearest 3 hours) fast and efficient.