Why my phone freeze in the logo display, it will not go main menu

I turn on my phone and it will not boot up as it stay in white screen with the logo BLU display and it freeze then until here, it will not go to regular menu display to use the phone, I tried the power and volume + to hold till 10-15secs and tried to wipe cache and reboot but still the phone stay in white display with the BLU logo of the phone.

please help me. thanks